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Retain

Maximize customer lifetime value.
/ Proven Impact
42% CRM revenue from flows
+25% Repeat purchase rate
+23% LTV growth (top 20% customers)
Retain
Methodology
Lifecycle Automation
Campaign Management
Retention & Loyalty Strategy
Omnichannel Activation
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Methodology

Retention isn’t about sending more emails, it’s about sending the right message to the right person at the right time.

We build systems that turn first-time buyers into repeat customers through segmentation, automation, and smart retention mechanics.

01
Understand Behaviours

We segment your customers by lifecycle stage, purchase history and engagement level to identify who needs what, and when.

02
Automate the Journey

We set up flows across email, SMS and WhatsApp to nurture, reward and re-engage your audience with personalised, high-performing messages.

03
Optimise for LTV

We continuously analyse retention metrics and flow performance to refine content, timing and incentives, maximising repeat purchase and customer lifetime value.

Tools We Trust to Drive Retention

We work with best-in-class tools to build, automate and track high-performing retention systems.

From Klaviyo flows to performance dashboards, every touchpoint is designed, tested and refined for long-term growth.

Lifecycle Automation

Flow Revenue Share
42%
CRM revenue from automated flows
Flow CVR
+110%
3.1%
Higher CVR vs campaigns
Deliverability
98%
Emails reaching inbox
/ Set up flows that convert, retain, and re-engage

We build automated flows across email and SMS to guide each customer through their journey, from first order to long-term loyalty.

/ Expertises
Welcome, abandon, post-purchase & reactivation flows
Multi-language & multi-segment logic
Flow timing, delays & branching setup
SMS integration & automation
Flow performance monitoring & iteration

Campaign Management

Open Rate
42%
High engagement
Click Rate
+28%
10%
Improved targeting & copy
Campaign Revenue
+22%
MoM growth
/ Send the right message to the right people, every week

We plan, segment, and execute weekly CRM campaigns that support your commercial, editorial or product calendar.

/ Expertises
CRM calendar aligned with sales & launches
Copywriting & creative production
Audience segmentation by interest, status, cohort
A/B testing (subject line, layout, CTA)
Campaign reporting & learnings

Retention & Loyalty Strategy

Repeat Purchase Rate
+25%
34%
Driven by VIP & triggers
LTV
+23%
Higher lifetime value
VIP Revenue Share
38%
Share from top customers
/ Turn one-time buyers into long-term customers

We define the right triggers, perks and incentives to increase repeat purchase rate and grow lifetime value.

/ Expertises
RFM segmentation & cohort analysis
Repurchase trigger logic & reminders
VIP & loyalty program design
Referral mechanics
Churn risk detection & reactivation tactics

Omnichannel Activation

/ Extend CRM beyond email for better results

We activate personalized flows and campaigns on SMS, WhatsApp, and push, to reach the right customer, on the right channel.

/ Expertises
SMS campaign & automation setup
WhatsApp message flows & promo logic
Push notifications for repurchase or alerts
Multi-channel journey coordination
Attribution tracking across touchpoints

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Frequently Asked Questions

Still have questions? Send us a message.

Latest works