RetainCRM
Retain customers and grow their value over time.
Your Klaviyo Partner agency: a clean database, a newsletter calendar built around your key moments, and messages that go out on their own, at the right time.
Acquiring a new customer is expensive. Bringing one back costs far less.
A returning customer costs nothing more to acquire. They are what makes growth profitable. OMOSA data: 35% of revenue comes from returning customers, on average across the 50 fashion and lifestyle brands supported since 2024.
We don’t just send your emails. We make the decisions.
Who to write to, and who not to.
A segmented list: your best customers, new ones, those drifting away. We don’t send everything to everyone.
What to send, and when.
A calendar built around your key moments: 8 to 12 campaigns a month, not one more just for volume.
Which automations to build first.
Welcome, abandoned cart, post-purchase: the ones that bring in the most, before the others.
Email, SMS or WhatsApp.
The right channel for the right message: SMS and WhatsApp for what is urgent, email for the rest.
Every send is judged on what it brings in.
Three pillars, one system.
Foundations
A clean database that lands in the inbox.
- List hygiene
- Deliverability
- Customer segments
- Pop-ups and email capture
Campaigns
A newsletter calendar built around your key moments.
- Editorial calendar
- SMS
- Design and copywriting
Automations
Messages that go out on their own, at the right time.
- Welcome series
- Abandoned cart
- Post-purchase
- Win-back
- A/B tests
What you get.
The team
A head of CRM, plus a CRM manager and a designer in Done-for-you mode.
The rhythm
A call every two weeks, a review every month.
The deliverables
Editorial calendar, 8 to 12 campaigns a month, automated flows. Campaigns sent and flows that run.
Your best customers show who to go after.
AttractPaid mediaMeta AdsGoogle AdsPinterest AdsYour best customers show who to go after: their audiences, creatives and buying habits feed back into paid.Discover Attract
ActivateeCommerceeCommerce leadershipCROLanding pageWhat CRM reveals guides the site: the products that bring people back, the offers to highlight, the journeys to simplify.Discover Activate
Results, brand by brand.
All case studies
What our clients say
OMOSA helps me build an ROI-driven strategic vision that drives my eCommerce performance, without compromising my brand image.
Julie TerranovaFounder, YAY ParisWe feel listened to, challenged and supported like a true extension of the team. Their strength is also their overall eCommerce vision, which brings far more value than media management alone.
Cécile MolacCMO, BonneGueuleThe insights were clear, concrete and directly actionable. On Facebook in particular, their work helped us identify key levers and more than triple our CTR.
Martin CharousseteCommerce Manager, SodaStreamWe are very happy with our collaboration with OMOSA: an efficient, responsive and results-driven team.
Mimosa GravierHead of Digital, Lafaurie
Your audit starts here.
The call
30 minutes with Axel to understand your business. At the end of the call, we set up access together: Shopify, Meta, Google Analytics, Klaviyo.
The analysis
Within a few days, we cross-check your platforms: what they report, and what you actually earn.
The debrief
30 minutes and a document you keep: what we saw, and five actions for the next 30 days. No commitment.
Our latest articles on CRM
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What you want to know before starting.
The questions we hear most often. We answer them here, before you even ask.
Is OMOSA a Klaviyo agency?
Yes. OMOSA is a Klaviyo Partner. Almost all the brands we work with are on Shopify and Klaviyo: these are the two platforms we know best.
What does a Klaviyo agency do for an eCommerce brand?
Three things. Foundations: a clean list, segments, emails that reach the inbox. Campaigns: the editorial calendar, newsletters, SMS, design and copy. Automations: welcome, abandoned cart, post-purchase, win-back. The goal: your customers come back.
Why Klaviyo rather than Shopify’s emails?
Shopify’s emails are enough to get started. Klaviyo goes further: segmentation, personalisation, and emails that look like your brand. That is what builds repeat purchases.
Can we work on a single area?
Yes. We take on one or several areas: paid media, eCommerce, CRM. We work with the agencies and freelancers you already have: we keep those who perform, and we tell you when they do not. We are simply more effective when we hold all three areas: each one feeds the other two.
How does a collaboration start?
With a first look at your figures, free of charge. A 30-minute call to get to know you and set up access, a few days of analysis, then a 30-minute debrief: a document you keep, and five actions for the next 30 days. No commitment. If you want to go further, the full audit takes weeks 1 and 2, and the launch happens in weeks 3 and 4.
How much does it cost?
Each offer is a fixed monthly fee, with no variable part. Attract, paid media: from €2,500 per month. Activate, eCommerce: from €3,350 per month. Retain, CRM: from €3,350 per month. The audit of the three areas: from €3,000, once.
What is the minimum commitment?
Three months, renewable by quarter, with 30 days’ notice. Three months is one full steering cycle: long enough to measure, short enough to correct.
How do you measure results?
With one scorecard shared by the three areas: acquisition cost, blended COS, conversion rate, average order value, repeat rate, LTV. A call every two weeks, a report every month. Every decision starts from your margin, not from the performance of a platform.
Which brands do you work for?
Fashion and lifestyle brands. Our goal: take your brand from €1M to €5M in eCommerce revenue, while staying profitable. We have supported 50 brands since 2024: you benefit from what we have learned with brands like yours.
Who works on our account?
Specialised senior consultants: there are 8 of them, with 7 years of experience on average, from brands such as Jérôme Dreyfuss, L:A Bruket, Printemps or Faguo. You meet the team that will work on your account before you sign.
What do we need to bring?
We accelerate what exists; we do not replace what is missing. You need a product range that keeps evolving, a steady flow of content, and real involvement on your side: quick decisions and trust. Acquisition, conversion and retention do part of the work. Product, brand and content do the rest.
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