AttractPaid media
Acquire the right traffic, at the right cost.
Your Meta Ads, Google Ads, TikTok Ads and Pinterest agency: campaigns run by senior people from fashion and lifestyle brands. Every decision starts from your margin.
Platforms tell you what you sold. Not what you earned.
Acquiring a new customer costs more, for a smaller first order. Profitable growth no longer comes from bought traffic. It comes from customers you convert better and bring back.
What you invest follows from your margin. Not the other way round.
€100 Revenue excl. VAT
/ Example for €100 sold
- True product cost− €35
- Logistics, returns, payment− €15
- Team, rent, tools− €20
- Margin kept− €10
- To investAcquisition, retention, content€20
We don’t just manage your campaigns. We make the decisions.
Where to invest, and when.
Budget is split across Meta, Google, TikTok and Pinterest by what each channel really brings in, and it follows the brand’s key moments.
Which creatives to produce, and which to cut.
We read performance ad by ad. What sells gets more versions. What doesn’t sell is cut.
Which channel to scale, and which to pull back.
We scale the channel that brings in profitable new customers. We rein in the one that only recaptures your existing customers.
When to increase the budget, and when to hold it.
We increase when the margin follows, not when the platform shows a good ROAS. Otherwise, we hold.
Every decision starts from your margin.
Four pillars, one system.
Data
Algorithms fed with reliable data, for sound decisions.
- Server-side tracking
- Product feeds
- Monthly benchmark
Creative
Creatives judged on what they sell, not on how they look.
- Creative briefs
- Weekly tests
- Production not included
Post-click
The work doesn’t stop at the click: we track what happens to the traffic on your site.
- Landing pages
- Collection pages
- Product pages
- Site fixes
Steering
Every euro tracked across acquisition and retention, to see real profitability.
- New / returning customers
- Multi-market
- Meta, Google, TikTok, Pinterest
What you get.
The team
Senior people who come from fashion and lifestyle brands. A senior paid media specialist and an art director.
The rhythm
A call every two weeks, a pacing note every week, a monthly report.
The deliverables
Monthly creative benchmark, creative briefs, test plan, performance report. Documents you keep.
The traffic we buy lands on your site.
ActivateeCommerceeCommerce leadershipCROLanding pageWhat campaigns reveal guides your site: the products burning budget without converting, the pages where visitors drop off, the collections worth pushing.Discover Activate
RetainCRMEmailSMSWhatsAppAcquiring a customer is a cost. Bringing them back makes it profitable: your CRM segments feed paid, and every new customer enters the right journey.Discover Retain
Results, brand by brand.
All case studies
What our clients say
OMOSA helps me build an ROI-driven strategic vision that drives my eCommerce performance, without compromising my brand image.
Julie TerranovaFounder, YAY ParisWe feel listened to, challenged and supported like a true extension of the team. Their strength is also their overall eCommerce vision, which brings far more value than media management alone.
Cécile MolacCMO, BonneGueuleThe insights were clear, concrete and directly actionable. On Facebook in particular, their work helped us identify key levers and more than triple our CTR.
Martin CharousseteCommerce Manager, SodaStreamWe are very happy with our collaboration with OMOSA: an efficient, responsive and results-driven team.
Mimosa GravierHead of Digital, Lafaurie
Your audit starts here.
The call
30 minutes with Axel to understand your business. At the end of the call, we set up access together: Shopify, Meta, Google Analytics, Klaviyo.
The analysis
Within a few days, we cross-check your platforms: what they report, and what you actually earn.
The debrief
30 minutes and a document you keep: what we saw, and five actions for the next 30 days. No commitment.
Frequently asked questions
Still have questions? Send us a message.
What does a Meta Ads agency do for an eCommerce brand?
It decides where your budget goes, not only how campaigns are set up. At OMOSA, we run Meta, Google, TikTok and Pinterest from your margin: which creatives to produce, which to cut, which channel to push, when to raise the budget. And we follow what the traffic does once it lands on your site.
Do you also manage Google Ads, TikTok Ads and Pinterest?
Yes. We run Meta Ads, Google Ads, TikTok Ads and Pinterest in a single plan. Budget is split across channels by what each one really brings in, not by what each platform reports.
Is Meta Ads for winning new customers or bringing existing ones back?
For us, Meta is first an acquisition channel. We keep retargeting low, so we don’t wear out the same audiences and we reach new traffic. Bringing a customer back is a job for email and SMS: it costs far less than an ad. So we separate what a new customer costs from what an existing customer costs.
Can we work on a single area?
Yes. We take on one or several areas: paid media, eCommerce, CRM. We work with the agencies and freelancers you already have: we keep those who perform, and we tell you when they do not. We are simply more effective when we hold all three areas: each one feeds the other two.
How does a collaboration start?
With a first look at your figures, free of charge. A 30-minute call to get to know you and set up access, a few days of analysis, then a 30-minute debrief: a document you keep, and five actions for the next 30 days. No commitment. If you want to go further, the full audit takes weeks 1 and 2, and the launch happens in weeks 3 and 4.
How much does it cost?
Each offer is a fixed monthly fee, with no variable part. Attract, paid media: from €2,500 per month. Activate, eCommerce: from €3,350 per month. Retain, CRM: from €3,350 per month. The audit of the three areas: from €3,000, once.
What is the minimum commitment?
Three months, renewable by quarter, with 30 days’ notice. Three months is one full steering cycle: long enough to measure, short enough to correct.
How do you measure results?
With one scorecard shared by the three areas: acquisition cost, blended COS, conversion rate, average order value, repeat rate, LTV. A call every two weeks, a report every month. Every decision starts from your margin, not from the performance of a platform.