Skip to content

The problem isn’t a lack of experts. It’s the lack of a shared direction.

/ Why OMOSA

For ten years on the brand side, Axel coordinated agencies that didn’t talk to each other: each one worked on its own scope, nobody held the whole vision. He founded OMOSA in 2024 to bring strategy, execution and financial accountability into one team.

/ What we believe

  1. 01 / 06

    One direction, not ten providers.

    Paid, site and CRM move forward on one roadmap. What we learn on one lever feeds the others.

  2. 02 / 06

    Margin before revenue.

    Every trade-off starts from what you earn, not from what a platform displays.

  3. 03 / 06

    Accelerate, don’t reinvent.

    We accelerate what exists; we don’t replace what’s missing. OMOSA is built for brands that have already found their audience.

  4. 04 / 06

    Few projects, seen through.

    Not ten topics in parallel: a three-month roadmap, measured, then rebuilt.

  5. 05 / 06

    Seniors, and only seniors.

    No interns, no apprentices. 7 years of experience on average, and a background in fashion or lifestyle.

  6. 06 / 06

    A goal, not a promise.

    Taking a brand from €1M to €5M while staying profitable. A goal, because growth is built together.

/ Our method

One delivery every two weeks. A roadmap reviewed every three months.

You set the priorities with us; we build the sprints. Every sprint ends with something delivered, live and measured.

  1. Weeks 1-2

    Audit

    We analyse your figures and set the roadmap.

  2. Weeks 3-4

    Sprint 1

    For example: a new collection online.

  3. Weeks 5-6

    Sprint 2

    For example: a Black Friday page.

  4. Weeks 7-8

    Sprint 3

    For example: a new welcome series.

  5. Weeks 9-10

    Sprint 4

    For example: a new creative concept.

  6. Weeks 11-12

    Quarterly review

    We measure, decide and rebuild the next roadmap.

  • At every sprint

    A meeting with your team: what was delivered, what comes next.

  • Every month

    A report, read against your margin.

  • Between sprints

    Day-to-day work goes on: CRM campaigns, product updates, small fixes.

Our operating system

A 90-day steering loop, replayed every quarter. Long enough to measure. Short enough to correct.

Diagnose

Understand the business before setting priorities: cost structure, margin, new versus repeat customers, reliance on paid, site and CRM performance.

Frame

Set the thresholds, scope, priorities and resources of each area, and the steering rules that go with them.

Execute

A dedicated team rolls out, tests and coordinates the actions across the active areas. Strategy and execution move forward together.

Measure

One scorecard for all three areas: CAC, blended COS, conversion rate, average order value, repeat rate, LTV.

Decide

At the end of each cycle: review the results, adjust the priorities and prepare the next quarter.

The people behind OMOSA. Based in Paris, spread across France and abroad.

  • Test photo, to be replaced by the portrait of Axel CortonActivateAxel CortonFounderFormerly Inoui Editions
  • Portrait of Marine LoiseauActivateRetainMarine LoiseauHead of eCommerce & CRMFormerly Jérôme Dreyfuss, L:A Bruket
  • Portrait of Kaoutar BensalahAttractKaoutar BensalahSenior Paid MediaFormerly Arcane
  • Portrait of Judith CollombAttractJudith CollombSenior Paid MediaFormerly Printemps, Bobbies
  • Portrait of Andréa DurandAttractAndréa DurandLead Paid MediaFormerly Stride-up
  • Portrait of Justine CharoussetJustine CharoussetArt DirectorFormerly Faguo

What clients say

  • We feel listened to, challenged and supported like a true extension of the team. Their strength is also their overall eCommerce vision, which brings far more value than media management alone.
    Cécile MolacCécile MolacCMO, BonneGueule
  • The insights were clear, concrete and directly actionable. On Facebook in particular, their work helped us identify key levers and more than triple our CTR.
    Martin CharoussetMartin CharousseteCommerce Manager, SodaStream
  • We are very happy with our collaboration with OMOSA: an efficient, responsive and results-driven team.
    Mimosa GravierMimosa GravierHead of Digital, Lafaurie

Our clients

  • 10Retail & Fashion
    • Baziszt
    • BonneGueule
    • Faguo
    • Lafaurie
    • Mina Storm
    • Moismont
    • Nitto Knitwear
    • Petite Mendigote
    • Tressé
    • Zeta
  • 09Lifestyle
    • SodaStream
    • By Charlot
    • Pepin
    • Choose
    • DIJO
    • Rune Club
    • Beau Domaine
    • QDB Editions
    • YAY Paris

Proven tools, working for your margin

We are partners of Shopify, Meta, Google and Klaviyo: the tools your three levers run on.

  • Shopify Partner
  • Meta Business Partner
  • Google Partner
  • Klaviyo Partners

Your audit starts here.

  1. The call

    30 minutes with Axel to understand your business. At the end of the call, we set up access together: Shopify, Meta, Google Analytics, Klaviyo.

  2. The analysis

    Within a few days, we cross-check your platforms: what they report, and what you actually earn.

  3. The debrief

    30 minutes and a document you keep: what we saw, and five actions for the next 30 days. No commitment.

Subscribe to our newsletter

Our methods on paid media, eCommerce and CRM, in your inbox.

Opening soon

Cookies for analytics and ads.