ActivateeCommerce
Convert traffic by running the site, the offer and operations.
eCommerce leadership for fashion and lifestyle brands, project after project. More sales from the same traffic.
Traffic is paid for. The sale is won on the site.
Out of 100 visitors, barely more than one buys. Every tenth of a point gained pays off without spending more. OMOSA data: 1.2% of visits turn into an order, on average across the 50 fashion and lifestyle brands supported since 2024.
What you invest follows from your margin. Not the other way round.
€100 Revenue excl. VAT
/ Example for €100 sold
- True product cost− €35
- Logistics, returns, payment− €15
- Team, rent, tools− €20
- Margin kept− €10
- To investAcquisition, retention, content€20
We don’t just manage your site. We make the decisions.
Which projects to start, in which order.
A 90-day roadmap, prioritised by impact and effort. One project at a time, seen through to the end.
Which products to put forward.
We push what sells and what earns margin, collection after collection, key moment after key moment.
Which pages to fix first.
The ones that receive paid traffic: they decide what each visit is worth.
When to test, and when to decide.
An A/B test when traffic allows it. Otherwise, we decide with the data we have, and move on.
Every project is judged on what it brings in.
Three pillars, one system.
Leadership and roadmap
Someone leads your eCommerce, project after project.
- 90-day roadmap
- Prioritised projects
- Link with paid media and CRM
Operations and merchandising
A site that keeps pace with the brand: products, collections, key moments.
- Product uploads
- Collection launches
- Sales and key moments
- Cross-sell
Conversion
More sales with the same traffic.
- Purchase journey
- Product pages
- Cart and checkout
- A/B tests
- Shopify development
What you get.
The team
A head of eCommerce, plus an eCommerce manager in Done-for-you mode.
The rhythm
A call every two weeks, a review every month.
The deliverables
90-day roadmap, project tracking, commercial calendar. Documents you keep and share internally.
An order is not the finish line.
AttractPaid mediaMeta AdsGoogle AdsPinterest AdsA site that converts better makes every paid euro pay: pages, offer and purchase journey guide the campaigns.Discover Attract
RetainCRMEmailSMSWhatsAppAn order is not the finish line. What your customers buy feeds the CRM: segments, follow-ups, offers.Discover Retain
Results, brand by brand.
All case studies
What our clients say
OMOSA helps me build an ROI-driven strategic vision that drives my eCommerce performance, without compromising my brand image.
Julie TerranovaFounder, YAY ParisWe feel listened to, challenged and supported like a true extension of the team. Their strength is also their overall eCommerce vision, which brings far more value than media management alone.
Cécile MolacCMO, BonneGueuleThe insights were clear, concrete and directly actionable. On Facebook in particular, their work helped us identify key levers and more than triple our CTR.
Martin CharousseteCommerce Manager, SodaStreamWe are very happy with our collaboration with OMOSA: an efficient, responsive and results-driven team.
Mimosa GravierHead of Digital, Lafaurie
Your audit starts here.
The call
30 minutes with Axel to understand your business. At the end of the call, we set up access together: Shopify, Meta, Google Analytics, Klaviyo.
The analysis
Within a few days, we cross-check your platforms: what they report, and what you actually earn.
The debrief
30 minutes and a document you keep: what we saw, and five actions for the next 30 days. No commitment.
Our latest articles on eCommerce
All articles
What you want to know before starting.
The questions we hear most often. We answer them here, before you even ask.
Can we work on a single area?
Yes. We take on one or several areas: paid media, eCommerce, CRM. We work with the agencies and freelancers you already have: we keep those who perform, and we tell you when they do not. We are simply more effective when we hold all three areas: each one feeds the other two.
How does a collaboration start?
With a first look at your figures, free of charge. A 30-minute call to get to know you and set up access, a few days of analysis, then a 30-minute debrief: a document you keep, and five actions for the next 30 days. No commitment. If you want to go further, the full audit takes weeks 1 and 2, and the launch happens in weeks 3 and 4.
How much does it cost?
Each offer is a fixed monthly fee, with no variable part. Attract, paid media: from €2,500 per month. Activate, eCommerce: from €3,350 per month. Retain, CRM: from €3,350 per month. The audit of the three areas: from €3,000, once.
What is the minimum commitment?
Three months, renewable by quarter, with 30 days’ notice. Three months is one full steering cycle: long enough to measure, short enough to correct.
How do you measure results?
With one scorecard shared by the three areas: acquisition cost, blended COS, conversion rate, average order value, repeat rate, LTV. A call every two weeks, a report every month. Every decision starts from your margin, not from the performance of a platform.
Which brands do you work for?
Fashion and lifestyle brands. Our goal: take your brand from €1M to €5M in eCommerce revenue, while staying profitable. We have supported 50 brands since 2024: you benefit from what we have learned with brands like yours.
Who works on our account?
Specialised senior consultants: there are 8 of them, with 7 years of experience on average, from brands such as Jérôme Dreyfuss, L:A Bruket, Printemps or Faguo. You meet the team that will work on your account before you sign.
What do we need to bring?
We accelerate what exists; we do not replace what is missing. You need a product range that keeps evolving, a steady flow of content, and real involvement on your side: quick decisions and trust. Acquisition, conversion and retention do part of the work. Product, brand and content do the rest.
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