AttractPaid mediaMeta AdsGoogle AdsPinterest AdsAcquire the right traffic, at the right cost.
ActivateeCommerceeCommerce leadershipCROLanding pageConvert traffic by running the site, the offer and operations.
RetainCRMEmailSMSWhatsAppRetain customers and grow their value over time.

Team notes. Our methods, tests and industry watch.

Why Your Pre-Sale Lead Gen Is Rotting Your Email List
CRM16 October 2026
Running a Phased Black Friday With No Gaps in the Funnel
eCommerce16 October 2026
The subscription emails nobody ever builds (and that quietly lose you customers)
CRM15 October 2026
Why scaling your Meta budget 25% a day can wreck your performance
Paid media15 October 2026
Most of your repeat customers aren’t subscribed, and your reporting ignores them
CRM14 October 2026
Your best AEO content ideas are hiding in your client calls (not in a keyword tool)
Strategy14 October 2026
The prompts you track for AI visibility aren’t your SEO keywords
Strategy13 October 2026
Generative AI loves big brands. Here’s how to compete when you’re small
eCommerce13 October 2026
RFM segmentation: stop blasting the same email to your entire list
CRM12 October 2026
Klaviyo’s 2026 abandoned cart benchmarks, and what I actually do with them
CRM12 October 2026
How to set your ad budget from your margin, not your revenue
Paid media11 October 2026
Shopify product pages: one colour per product, or all variants?
eCommerce11 October 2026
8 email subject line tricks that actually work (with examples)
CRM11 October 2026
Why every eCommerce audit should start with your P&L, not your campaigns
Strategy11 October 2026
Email sign-up forms that actually grow your eCommerce list
CRM11 October 2026
Abandoned cart email examples: 12 things that actually work
CRM11 October 2026
Agency, freelancer or in-house hire: choosing your eCommerce resource based on workload
Strategy11 October 2026
Broken attribution: tying your Meta ads to real sales when conversion happens offline
Paid media11 October 2026
Supplement product pages: how to reassure with scientific proof
eCommerce11 October 2026
The Christmas gift guide page that lifts your eCommerce conversion rate
eCommerce11 October 2026
You’re paying for an ad to win back a customer you already sold to
Paid media11 October 2026
Facebook ads targeting: your creative is now your real targeting
Paid media11 October 2026
18% of your August sessions were bots (and it’s tanking your eCommerce conversion rate)
eCommerce11 October 2026
The people who never open your emails are killing your deliverability
CRM11 October 2026
Your welcome code shows up too late, and it’s costing you sales
CRM11 October 2026
A customer who enters at $80 and one who enters at $180 are not the same business
Paid media11 October 2026
The mobile swipe: the silly little thing that changes your conversion rates
eCommerce11 October 2026
The strategy that takes you from 1M to 3M isn’t the one that gets you to 10M
Paid media11 October 2026
Your site kills the energy your ads just created
eCommerce11 October 2026
Creative fatigue is almost never your market running out
Paid media11 October 2026
Meta partnership ads and tracked links: stop gifting into the void
Paid media11 October 2026
Which CRM test to run at each point of the year in eCommerce
CRM11 October 2026
Auditing your Klaviyo email templates: the most profitable Q4 project you’re not doing
CRM11 October 2026
Your SMS messages are delivered but nobody sees them: here’s what’s happening
CRM11 October 2026
How many ads to put in a Meta Ads campaign
Paid media11 October 2026
Predictive marketing: how AI anticipates your customer’s next move
CRM11 October 2026
Translated or English creatives to scale abroad: how to decide
Paid media11 October 2026
BFCM in eCommerce: how to stay profitable when everyone is slashing margins
Strategy11 October 2026
Acquisition vs repeat: why you need to separate budgets to stop lying to yourself about ROAS
Paid media11 October 2026
Meta Ads: stop trying to control everything (age, gender, targeting)
Paid media11 October 2026

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