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Choose

Cost per install on Meta cut in half

OMOSA ran Meta and TikTok acquisition for Choose, a multi-brand shopping app, to drive app installs.

Services
  • Attract
Industry
Mobile app
Analysis period
2025 to 2026
A phone showing the Choose app, resting on a green sofa

Context & challenges.

Meta only saw one install in two. Campaigns competed with each other, none targeted installs, and few users made a purchase within three months.

What we did.

  • Install tracking audit.

  • Separate iOS and Android install campaigns on Meta and TikTok.

  • A campaign to reactivate dormant users.

  • Multi-brand creatives and launch in Belgium.

Results.

  • Meta cost per installIn under a year-50%
  • Reactivated usersOver 4 months vs prior year+354%
  • In-app purchasesOver 4 months vs prior year+8.6%

Our expertise

App acquisition steered on installs, across Meta and TikTok, with tracking rebuilt from scratch.

Your audit starts here.

  1. The call

    30 minutes with Axel to understand your business needs, your goals, and your roadblocks.

  2. The analysis

    Tracking, account structure, budget allocation, creatives, and your CAC trajectory over the past 6 months.

  3. The plan

    You leave with the three biggest revenue leaks in your business, quantified. Whether you work with us or not.

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