Baziszt
Meta acquisition rethought for a long buying cycle
OMOSA runs paid media for Baziszt, a premium menswear brand, with acquisition built around a long buying cycle.
- Services
Attract
- Industry
- Menswear
- Analysis period
- Since 2025
Context & challenges.
An account taken over from another provider. A flat Meta budget, unrelated to sales peaks, for premium pieces that customers think over before buying.
What we did.
A Meta structure built around a long buying cycle.
COS-based management, unprofitable countries paused.
Retargeting by country and landing page tests.
Google Ads launched.
Results.
- Website trafficOver 7 months, 2026 vs 2025+63%
- OrdersOver 7 months, 2026 vs 2025+27%
- Add-to-carts from MetaOver 7 months, 2026 vs 2025+128%
Our expertise
Meta acquisition built around the buying cycle of a premium brand, steered by COS, then extended to Google.
Your audit starts here.
The call
30 minutes with Axel to understand your business needs, your goals, and your roadblocks.
The analysis
Tracking, account structure, budget allocation, creatives, and your CAC trajectory over the past 6 months.
The plan
You leave with the three biggest revenue leaks in your business, quantified. Whether you work with us or not.