BonneGueule
Meta acquisition focused on new customers
OMOSA ran paid media for Bonnegueule, a menswear brand, refocusing Meta on new customers.
- Services
Attract
- Industry
- Menswear
- Analysis period
- 2025 to 2026
Context & challenges.
Less than a quarter of the Meta budget went to finding new customers. Existing customers were not excluded from campaigns, and the brand was not yet targeting international markets.
What we did.
Existing customers excluded: up to 70% of Meta budget on acquisition.
Catalogue and lead generation campaigns.
Launch in Switzerland and Belgium.
Performance Max, Google product feed and Pinterest launched.
Results.
- Purchases from MetaOver 5 months, 2026 vs 2025+48%
- Revenue generated by MetaOver 5 months, 2026 vs 2025+55%
- Meta order rateOver 5 months, 2026 vs 20253x
Our expertise
Paid media refocused on new customers, in France and abroad, across Meta, Google and Pinterest.
Your audit starts here.
The call
30 minutes with Axel to understand your business needs, your goals, and your roadblocks.
The analysis
Tracking, account structure, budget allocation, creatives, and your CAC trajectory over the past 6 months.
The plan
You leave with the three biggest revenue leaks in your business, quantified. Whether you work with us or not.