By Charlot
Staying profitable on a reduced ad budget
OMOSA ran paid media and CRM for By Charlot, a brand of personalised plants and gifts, on a reduced budget.
- Services
Attract
Retain
- Industry
- Plants and personalised gifts
- Analysis period
- 2025 to 2026
Context & challenges.
An ad budget sharply cut during the year. The challenge: keep campaigns profitable, keep recruiting new customers and make better use of the email list.
What we did.
Meta campaigns managed for profitability.
Meta used to collect contacts for CRM.
Klaviyo flows that take over from campaigns.
A 2026 action plan across seven workstreams.
Results.
- Ad spend share of sales (COS)2025 vs 2024-38%
- Customer acquisition cost (CAC)2025 vs 2024-34%
- Meta ROAS2025 vs 2024+9%
Our expertise
Paid media and CRM run together: Meta collects contacts, Klaviyo flows take over.
- AttractPaid mediaMeta AdsGoogle AdsPinterest AdsAcquire the right traffic, at the right cost./ What we achieved:Meta steered for profitabilityLead generationDiscover Attract
- RetainCRMEmailSMSWhatsAppRetain customers and grow their value over time./ What we achieved:Klaviyo flows2026 action planDiscover Retain
Your audit starts here.
The call
30 minutes with Axel to understand your business needs, your goals, and your roadblocks.
The analysis
Tracking, account structure, budget allocation, creatives, and your CAC trajectory over the past 6 months.
The plan
You leave with the three biggest revenue leaks in your business, quantified. Whether you work with us or not.