Lafaurie
More profitability on a 27% smaller budget
OMOSA runs paid media for Lafaurie, a menswear brand, on Meta and Google, in France and internationally.
- Services
Attract
- Industry
- Menswear
- Analysis period
- Since 2025
Context & challenges.
Meta and Google accounts already in good shape, but one question: how to acquire as many customers with a shrinking ad budget, across France, the US, the UK and the rest of the world?
What we did.
A campaign structure by market: France, US, UK, international.
Performance Max by category and a reworked product feed.
Lead generation ahead of each key sales moment.
Management by acquisition cost, on a reduced budget.
Results.
- Meta ROASOver 12 months vs prior year+54%
- Meta cost per purchaseOver 12 months vs prior year-45%
- Google Ads ROASOver 12 months vs prior year+81%
Our expertise
One lever, steered on acquisition cost: Meta and Google, market by market, on a smaller budget.
Your audit starts here.
The call
30 minutes with Axel to understand your business needs, your goals, and your roadblocks.
The analysis
Tracking, account structure, budget allocation, creatives, and your CAC trajectory over the past 6 months.
The plan
You leave with the three biggest revenue leaks in your business, quantified. Whether you work with us or not.