Mii Collection
+57% revenue in five months
OMOSA runs eCommerce, CRM and now acquisition for Mii Collection: forecasting, paid media, flows and site.
- Services
Attract
Activate
Retain
- Industry
- Fashion
- Analysis period
- Since 2026
Context & challenges.
Orders up but revenue almost flat, a falling average order value, a low conversion rate. No forecasts or target COS, and broken Klaviyo flows.
What we did.
Forecast, business plan and COS targets.
Acquisition now run directly.
Rebuilt flows: welcome, abandoned cart, post-purchase.
Private sales, then a site redesign.
Results.
- Net revenue5 months vs prior year+57%
- Revenue from email5 months vs prior year+98%
- Email flow revenue5 months vs prior year+148%
Our expertise
All three levers steered towards the same goals: forecasts, COS targets, acquisition, flows and site.
- AttractPaid mediaMeta AdsGoogle AdsPinterest AdsAcquire the right traffic, at the right cost./ What we achieved:Acquisition run directlyTarget COS steeringDiscover Attract
- ActivateeCommerceeCommerce leadershipCROLanding pageConvert traffic by running the site, the offer and operations./ What we achieved:Forecast and business planSite redesignDiscover Activate
- RetainCRMEmailSMSWhatsAppRetain customers and grow their value over time./ What we achieved:Flows rebuiltPrivate salesDiscover Retain
Your audit starts here.
The call
30 minutes with Axel to understand your business needs, your goals, and your roadblocks.
The analysis
Tracking, account structure, budget allocation, creatives, and your CAC trajectory over the past 6 months.
The plan
You leave with the three biggest revenue leaks in your business, quantified. Whether you work with us or not.