Mina Storm
+32% email revenue in three months
OMOSA supports Mina Storm, a lingerie brand, on eCommerce and CRM: cart, menu and buying journey redesigned.
- Services
Activate
Retain
- Industry
- Lingerie
- Analysis period
- Since 2025
Context & challenges.
A high return rate (24%, 30% among new customers), a falling average order value, friction around size selection and a cart that worked poorly.
What we did.
Newsletters and email templates from 2025.
Back in stock, pre-orders and bundles.
A CRO audit, then cart and menu redesign.
Sales campaigns tracked every month.
Results.
- Revenue from emailOver 3 months of 2025 vs prior year+32%
- Flow revenue per recipientOver 3 months of 2025 vs prior year+45%
Our expertise
Site and CRM worked on together to remove buying friction and bring customers back.
- ActivateeCommerceeCommerce leadershipCROLanding pageConvert traffic by running the site, the offer and operations./ What we achieved:CRO auditCart redesignMenu redesignPre-orders and bundlesDiscover Activate
- RetainCRMEmailSMSWhatsAppRetain customers and grow their value over time./ What we achieved:NewslettersEmail templatesBack in stockDiscover Retain
Your audit starts here.
The call
30 minutes with Axel to understand your business needs, your goals, and your roadblocks.
The analysis
Tracking, account structure, budget allocation, creatives, and your CAC trajectory over the past 6 months.
The plan
You leave with the three biggest revenue leaks in your business, quantified. Whether you work with us or not.