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Nitto Knitwear

A new website and online sales up 2x

OMOSA led eCommerce for Nitto Knitwear, a knitwear brand: a full site redesign, then Meta acquisition.

Services
  • Activate
  • Attract
Industry
Knitwear
Analysis period
2025 to 2026
Man riding a bike on a cobbled street in a brown cable-knit sweater, blue scarf over his head and red cap

Context & challenges.

A young knitwear brand with low online sales. A website that did not showcase the pieces well enough, and acquisition still to be built.

What we did.

  • eCommerce leadership and a full website rebuild.

  • Meta taken over with new visuals.

  • An awareness campaign to build brand recognition.

  • Audience exclusions to reach new customers.

Results.

  • Online revenue2025 vs 20242x
  • Website traffic2025 vs 2024+68%
  • Conversion rate2025 vs 2024+40%

Our expertise

The site first, then acquisition: a knitwear brand gaining visibility and conversion in the same year.

Your audit starts here.

  1. The call

    30 minutes with Axel to understand your business needs, your goals, and your roadblocks.

  2. The analysis

    Tracking, account structure, budget allocation, creatives, and your CAC trajectory over the past 6 months.

  3. The plan

    You leave with the three biggest revenue leaks in your business, quantified. Whether you work with us or not.