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Petite Mendigote

More profitable Meta acquisition over one year

OMOSA runs paid media for Petite Mendigote, a womenswear brand, on Meta, Google and Pinterest.

Services
  • Attract
Industry
Womenswear
Analysis period
Since 2025
A woman in a red set standing on a terrace facing the sea

Context & challenges.

A conversion rate down year on year, and campaigns that mostly reached existing customers: barely 7% of orders came from new customers.

What we did.

  • New conversion tracking and revised audiences.

  • The dynamic catalogue used in prospecting.

  • 21 unprofitable countries cut, Spain handled separately.

  • Pinterest and Performance Max launched in Europe.

Results.

  • Meta ROASOver 12 months vs prior year+14%
  • Purchases from MetaOver 12 months vs prior year+13%
  • Meta order rateOver 12 months vs prior year+54%

Our expertise

Paid media rebuilt to reach new customers, across Meta, Google and Pinterest.

Your audit starts here.

  1. The call

    30 minutes with Axel to understand your business needs, your goals, and your roadblocks.

  2. The analysis

    Tracking, account structure, budget allocation, creatives, and your CAC trajectory over the past 6 months.

  3. The plan

    You leave with the three biggest revenue leaks in your business, quantified. Whether you work with us or not.

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