SodaStream
A CRM programme that beat its growth target
OMOSA runs CRM campaigns for Sodastream, with a goal set by the team: grow revenue from email.
- Services
Retain
- Industry
- Sparkling water makers
- Analysis period
- Since 2026
Context & challenges.
Five to six campaigns a month, with little segmentation, and a clear target set by the team: at least +60% revenue from email.
What we did.
Meta and Google audits, upfront.
10 to 13 campaigns a month instead of 5 to 6.
Segmentation by purchase behaviour.
An A/B test every month.
Results.
- Email campaign revenueOver 6 months vs prior year+140%
- Months up vs the previous yearOver 6 months6 out of 6
- Unsubscribes, at leastEvery month, over 6 months vs prior year-39%
Our expertise
A fuller, better-targeted CRM calendar, with a growth goal set by the team.
Your audit starts here.
The call
30 minutes with Axel to understand your business needs, your goals, and your roadblocks.
The analysis
Tracking, account structure, budget allocation, creatives, and your CAC trajectory over the past 6 months.
The plan
You leave with the three biggest revenue leaks in your business, quantified. Whether you work with us or not.