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Tressé

+62% eCommerce revenue in 2025

OMOSA acted as eCommerce director for Tressé, a ready-to-wear brand, steering its paid and CRM agencies.

Services
  • Activate
Industry
Ready-to-wear
Analysis period
2024 to 2026
A woman in a black top with a red flower, seated by a window

Context & challenges.

A low conversion rate, unreliable tracking, underperforming newsletters, rising returns and revenue too dependent on France.

What we did.

  • eCommerce leadership and management of paid and CRM agencies.

  • New product page, returns tool and size guides.

  • International expansion with Global-E.

  • A five-phase CRO roadmap.

Results.

  • eCommerce revenue2025 vs 2024+62%
  • International revenue2025 vs 2024+71%
  • Revenue from existing customers2025 vs 2024+61%

Our expertise

An eCommerce director role: site, returns and international run directly, paid and CRM agencies steered.

Your audit starts here.

  1. The call

    30 minutes with Axel to understand your business, your goals and your roadblocks.

  2. The analysis

    Tracking, account structure, budget allocation, creatives and how your CAC has evolved over the past 6 months.

  3. The plan

    You leave with five concrete actions for the next 30 days, and a document you keep. Whether you work with us or not.

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