YAY Paris
+30% revenue in 2025
OMOSA runs eCommerce and CRM for YAY Paris, a jewellery brand, to rely less on promotions and grow internationally.
- Services
Activate
Retain
- Industry
- Jewellery
- Analysis period
- Since 2024
Context & challenges.
Nearly one order in two used a promo code. Few customers came back to buy again, and sales remained heavily concentrated in France.
What we did.
A best-sellers landing page and a redesigned menu.
Website translated into English for international markets.
Welcome and post-purchase flows rebuilt after a CRM audit.
WhatsApp launched as a new CRM channel.
Results.
- Website revenue2025 vs 2024+30%
- International revenue2025 vs 2024+137%
- Email campaign revenueOver 12 months vs prior year+89%
Our expertise
Two levers run together: the site, to sell better in France and abroad, and CRM, to bring customers back.
- ActivateeCommerceeCommerce leadershipCROLanding pageConvert traffic by running the site, the offer and operations./ What we achieved:Best-sellers landing pageMenu redesignedSite translated into EnglishDiscover Activate
- RetainCRMEmailSMSWhatsAppRetain customers and grow their value over time./ What we achieved:CRM auditWelcome and post-purchase flowsWhatsApp launchDiscover Retain
Your audit starts here.
The call
30 minutes with Axel to understand your business needs, your goals, and your roadblocks.
The analysis
Tracking, account structure, budget allocation, creatives, and your CAC trajectory over the past 6 months.
The plan
You leave with the three biggest revenue leaks in your business, quantified. Whether you work with us or not.